Improvised Conversations
Intellectual Jazz

Richard Saul Wurman, creator of the TED (1984-2002), TEDMED (1995-2010) and the eg conferences (2006), will celebrate improvised conversation in its most informative manner.

  • No presentations
  • No schedule

Simply pairings of amazingly interesting individuals prompted by a question, generating a conversation. For 10 minutes to 50 minutes. And so it will go – conversations interlaced with threads of improvised music. An astrophysicist and a microbiologist. An actor and a playwright. A jazz musician and a classical one. An energetic exploration of the lost art of conversing.

Extraordinary individuals:
minds and musicians in improvised discourse

  • A live performance
  • A tablet app
The most innovative moments, the sparks of ideas, and fundamental truths come from conversations between two individuals.

In the future, the truth will be our most valuable commodity. It is fitting that truth, a commodity that we most value and desire, is amazingly scarce.

If among all the buttons on your remote control there was one button called truth, wouldn't you push that button?

WWW is designed to metaphorically provide such a button and create a setting that will allow truth to be revealed.

On 18-20 September 2012 WWW will make its debut.

The first W stands for World.

Water Wealth Women Waste War Well-being Wildlife Web Weather Wind Words Wonder Witness Wilderness Work Wunderlust Warming Wizardry Wisdom Wit and the Waking Dream

WWW will be a gathering of the greatest, most interesting and curious minds in the world engaged in immersive and improvised conversation. It will celebrate the 21st century while drawing attention to the new patterns and convergences affecting our health and that of our planet.


In the weeks following the app's release, it will be updated with additional conversations captured during the breaks. It will also feature extraordinary visual imagery and translations in 10 languages, and uniquely curated material focused on the presenters.

The app will be a new modality, perhaps equal to the pivotal changes that have emerged in how we interact with information and each other. It will not merely archive presentations, as is currently the practice, but will offer a unique way to navigate, learn and understand information based on one's own personal journey and vast online resources. Wikipedia integration, bibliographic references, social media connections, and a flood of illustrative and cartographic images will allow for expansion and sharing of ideas as offered by the WWW Conference. It will present information in a way that has not yet been achieved.


The TED conferences were clearly the best gatherings of the 20th century. The WWW Conference will be a combination of a 19th century salon and a 21st century modality in its form, technology, media and economics.

Click HERE to see the Conference Pairings

Click HERE to see the Conference Program

Click HERE to see the Conference Conversation Guidelines

Click HERE to view the WWW App Press Release

Team Members

  • Richard Saul Wurman / Creator and Director
  • Yo-Yo Ma and Herbie Hancock / Musical Directors
  • GE / Founding Sponsor
  • William R. Hearst III / Associate
  • International Data Group / Mary Dolaher
  • Institute for International Research / Debra Chipman
  • ESRI / Jack Dangermond / World Information and Host
  • Scrollmotion / Josh Koppel / New Modality Creative Group
  • @radical.media / Jon Kamen / Media Design
  • R/GA / Bob Greenberg / Platform Design and Technology
  • Harpervision / Greg Harper / Remote Conversation Strategist
  • John Halloran Associates / Live Event Producers
  • dotSUB / Michael Smolens and David Orban / Global Translations, New Modality Creative Group
  • Steelcase / Jim Hackett / Seating
  • Glass installation / Dale Chihuly
  • Flipboard / Mike McCue / New Modality Creative Group
  • Seed / Adam Bly / Science Curator
  • Wikipedia / Jimmy Wales / New Modality Creative Group
  • Maggie Xiao / Chinese Representative / Founder CONTRAST Conference /
  • Dave Gallo / 555 Strategist
  • Norman Lear, Glen Barros/ Concord Music Group

www.555conference.com
www.thewwwconference.com
www.192021.org
www.fedmedconf.com
www.urbanobservatory.org
rsw@wurman.com

    Great thanks to those who have donated translations: Sebastian Turner, Maggie Xiao, Maria Entraigue,
    Katrin Aul